Helping the Under-Privileged gives the Kind of Respect & Trust that Money can Never Buy

By: Rajiv Tewari

Based on a conversation with Anadi Sinha, Praveen & Gaurav of UNO MINDA and SPARK MINDA. Photo: Late Shri S.L.Minda, Founder, Minda Group. 

MINDA Group CSR Case Study

The founder of Minda Group, Late Shri S.L.Minda, had laid the foundations of CSR way back in 1958 by running a number of charitable and social organizations. The Group which now has two separate identities as UNO MINDA and SPARK MINDA Groups and a highly motivated work force of over 25000 team members have carried on the mission of their founder. They are managing as well as supporting a large number of public service projects. The Group has 80 manufacturing plants in India, Indonesia, Vietnam & Spain, design centres in Taiwan& Japan and sales offices in USA, Europe and Vietnam. It also has a strategic sourcing office in China. CSR activities are deeply ingrained in the culture of the group companies and act as a major source of inspiration for its employees and business associates.Thanks to Anadi Sinha, President (Group HRM), for helping us in connecting with team CSR who shared the audit reports on each project to doubly reinforce the credibility factor.

Give More to get More

Providing food, shelter, medical facilities, education & skills to the under-privileged gives the kind of happiness, respect & trust which money can never buy. Business benefits accrue automatically as a by- product. By acting as a good corporate citizen, organizations earn the trust of clients, business associates and are able to attract and retain the best talent. Selection of MINDA group for this article was only due to the image of MINDA group as a responsible corporate citizen.

In an age, where even the leadership teams do not have long innings in a company, the MINDA group has been able to retain its best talent and is able to attract the best in class talent. If one only takes into account the cost of talent retention and attraction, the returns on CSR would more than justify the returns. Add to this the increased productivity due to a higher level of employee commitment and the trust from the stakeholders to fully appreciate the value of giving more to get more.

MINDA Group’s charitable work had started with its inception itself. Gradually it has taken grown in size with several projects. Focus of these projects is to empower the underprivileged to live with dignity and happiness. The impact of this powerful thought has had a great impact on the work culture of MINDA where people want to come to work at a happy and happening place. The list of CSR projects undertaken by the group is too long to be shared here so we will be sharing only some of the projects to indicate the width and depth of their efforts.

CSR Initiatives of UNO MINDA Group

Samarth Jyoti

This project is focused on helping the underprivileged in rural areas through education, vocational training and need based community interventions in the states of Haryana, Maharashtra, Tamil Nadu and Uttarakhand. Currently, four vocational training centres, four coaching centres and two primary schools are fully operational in remote areas of these states.  Samarth Jyoti is accredited with the National Institute of Open Schooling and Jan Shikshan Sansthan under the Ministry of Human Resource and Development to run its vocational courses.  This is important from the point of view of employability for which certification from an approved authority is necessary in most cases. Students in these centres are imparted skills in tailoring, beauty care, computer basics and English language so that they can be usefully employed.

Help in Draught Situation

UNO MINDA is also helping and contributing in tackling other social issues of the communities. Maharashtra was badly hit due to extreme draught situation. UNO MINDA, Pune team received a request from Khed Panchayat Samiti, Pune for support which was immediately given under the MINDA CSR policies. Under this project, 800 meters length of drainage channel was cleared of weeds, debris &itsdepth was increased to store the rain water which was spilling over and flooding the entire area.  As a result, water level of all the wells was maintained throughout the year & the farmers were able to reap a good harvest.  This commendable work by team Minda was done at village-Jaulke, Tal-Khed (approx. 35 km from MIDC, Chakan).

Sanitation Support

Sanitation facilities at Sheetla Mata Mandir at Gurgaon were provided. Total 10 toilets (5 for Ladies & 5 for Gents) were constructed at Sheetla Mata Mandir, Gurgaon for devotee’s convenience. This is something India is struggling for decades.

Imagine the difference the corporates can make to this area by simply following the Minda model of CSR.